THE MUSEUM WAS ENVISIONED AS A LANDMARK STRUCTURE THAT METICULOUSLY EMBODIES DENİZLİ’S RICH ANCIENT HERITAGE WHILE ESTABLISHING A DISTINCTIVE ARCHITECTURAL IDENTITY. INSPIRED BY PAMUKKALE, ONE OF DENİZLİ’S MOST ICONIC NATURAL FORMATIONS, THE BUILDING’S FORM REFLECTS THE STRATIFICATION OF TRAVERTINE TERRACES, HARMONIZING WITH THE LANDSCAPE AND REINFORCING ITS UNIQUE CHARACTER. THIS FLUID ARCHITECTURAL APPROACH DEFINES THE MUSEUM’S SPATIAL ORGANIZATION AND ENHANCES THE VISITOR EXPERIENCE THROUGH CAREFULLY INTEGRATED DESIGN ELEMENTS. THE SELECTION OF MATERIALS FURTHER STRENGTHENS THIS CONCEPT, WHILE LUMINOUS EFFECTS ON THE ROOF AND RAMPS EXTEND THE THEMATIC CONTINUITY INTO THE INTERIOR SPACES. THE BUILDING MASS STRATEGICALLY DIVIDES THE SITE INTO TWO DISTINCT ZONES — UPPER AND LOWER SECTIONS — CREATING A DYNAMIC RELATIONSHIP WITH ITS SURROUNDINGS. POSITIONED ACROSS FROM THE GRAND MOSQUE, THE ADJACENT SQUARE SERVES AS A VITAL URBAN SPACE, ENHANCING THE MUSEUM’S PRESENCE WITHIN THE CITY. ADDITIONALLY, INTEGRATING CAFÉS, EXHIBITION HALLS, AND RETAIL AREAS AT THE TRANSITION POINT ENRICHES THE MUSEUM’S FUNCTIONALITY AND ROLE AS A CULTURAL HUB.