ETİLER - İSTANBUL
Client
DOĞUŞ REAL ESTATE INVESTMENT TRUSTS
Total Area
13.000 m²
Scope
CONCEPT DESIGN
Completion Year
2012
Info
A PROJECT, WHICH IS COMPLETELY HUMAN-ORIENTED, BUT WHICH BRINGS 2 DIFFERENT SYSTEMS THAT DON'T COINCIDE WITH EACH OTHER UNDER THE SAME ROOF, WAS DESIGNED. WHILE D-LIFE IS A FICTION THAT APPEALS TO THE SOUL AND BODY AT THE SAME TIME AND PRIORITIZES TRANQUILLITY; D-GYM IS A DYNAMIC ENVIRONMENT FULL OF DYNAMISM AND MOVEMENT. AN COMFORTABLE AND ELITE ENVIRONMENT, WHICH CONTAINS DIFFERENT, ORIGINAL DESIGN CRITERIA WITHIN ITSELF, GIVES A FEELING OF EXCLUSIVITY, MUST BE CREATED. THIS FACILITY, WHICH WILL ALSO BE THE FIRST STEP OF THE CHANGE PROCESS, MUST HAVE A STATUS OF ITS OWN BY BEING DISTINGUISHED FROM SIMILAR PROJECTS IN FOREIGN COUNTRIES. WHEN EXPECTATIONS OF THE TARGET AUDIENCE IS TAKEN INTO ACCOUNT IN ADDITION TO THOSE OF CURRENT USERS, ALL THE DETAILS OF THE PLANNED ENVIRONMENT MUST BE CONSIDERED, AND ALL KINDS OF POSSIBLE COMPLICATIONS MUST BE PREVENTED EVEN IN THE BUSIEST (PRIME-TIME) AREAS. AN ELITE-SOPHISTICATED, DYNAMIC-QUITE, MODERN-WARM-DIFFERENT DESIGN WAS CREATED BY TAKING THESE CRITERIA INTO ACCOUNT.